Inconsistency

It is the task of marketing departments of all varieties
to keep a calculating finger on the pulse of culture,
particularly when it comes to consumer trends. The
entertainment industry alone has a multi-billion dollar
reason to keep their fingers close-which means their
research into the entertainment needs of the world is
essential. For those of us fascinated with cultural
studies, it also means their research into what the
public will respond to favorably or unfavorably
offers an interesting glimpse into the current cultural
landscape. MORE: http://xrl.us/eutm